Thursday, December 6, 2007

Group Project – Due on the 4th of February 2008

Presentation is compulsory
Choose a product of your choice and formulate a DM plan keeping in mind. Here one must come up with mail order as well as direct mail

a) Product offering
b) Lead generation
c) Loyalty programmes
d) Data base development
e) Offers
f) Customer Relationship Management (CRM)

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